This year, the event will focus on the topic of "IT Service Management in the CLOUD Era". Cloud computing is the most critical trend in IT today. It optimizes IT services with unsurpassed flexibility, scalability and cost benefits, enabling organizations to more cost-effectively utilize their resources to drive growth and innovation. No matter what type of cloud is used – private, public, or hybrid – successful cloud computing requires a carefully designed service strategy, robust management and continual refinement. IT Service Management has a vital role to play in this process by providing a lifecycle approach that helps organizations reduce their risks and gain maximum benefits from could computing.

This 7th Annual itSMF Conference focuses on how the most widely used ITIL best practices in IT Service Management can support the design, operation and enhancement of IT services to help:

• Enable high visibility, control and automation across all IT and business services
• Build business-centric solutions with high availability and security
• Improve the Service Level Agreements (SLAs) of cloud services and outsourcing
• Scale your IT resources effectively to support expansion, innovation, and change
• Reduce both Capital Expenditure (CAPEX) and Operating Expenditure (OPEX) for IT services

Should you require more information on itSMF Conference 2012, please contact our hotline at: +852 2180 9512 or email to: info@itsmf.org.hk.